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QWERTY QUICKFEED
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The QWERTY QuickFeed is our Blog section where we help you learn about the ever-changing policies and the ever-evolving platforms of the internet. Read on and learn to love and fear the internet that we all so can't do without.
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The Dark Side of Progress: How Technology Has Unleashed Unforeseen Negative Impacts in 2023
Addiction: The rise of technology has led to an increase in screen time, which can result in addiction and compulsive behavior. Research...
Riddhi Gandhi
Nov 25, 20232 min read
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Sliding into DMs: The Pros and Cons of Communicating on Private Apps like Instagram and Facebook
Private apps like Instagram and Facebook offer users the ability to communicate with others in a private and convenient way. Here are...
Riddhi Gandhi
Nov 25, 20232 min read
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Is WhatsApp the Best App for Business Communication? Weighing the Pros and Cons of Private Messaging
In today's digital age, communication has become easier and faster than ever before. However, the question remains: is it appropriate to...
Riddhi Gandhi
Nov 25, 20232 min read
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Bullseye or Backfire? The Pros and Cons of Micro-Targeting Your Audience
Micro-targeting refers to the practice of honing in on a very specific audience segment and tailoring marketing efforts towards them. It...
Riddhi Gandhi
Nov 25, 20232 min read
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The Power of Personalized Messaging: Why It Matters for Your Brand
Personalized messaging refers to tailoring marketing messages to individual customers based on their interests, behaviors, and...
Riddhi Gandhi
Nov 25, 20232 min read
2
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Chatbots: Your 24/7 Virtual Assistant, But Are They Worth the Investment?"
Chatbots are becoming increasingly popular in customer service, marketing, and sales. A chatbot is an AI-powered tool that simulates...
Riddhi Gandhi
Nov 25, 20232 min read
8
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A Smart Speaker: Your New Best Friend or Privacy Nightmare?
Smart speakers have revolutionized the way we interact with our homes, making tasks like setting reminders, playing music, and...
Riddhi Gandhi
Nov 25, 20232 min read
8
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"Hey Alexa, Can You Hear Me Now? The Rise of Voice Search and its Impact on Digital Marketing
Voice search refers to using voice commands to perform online searches instead of typing on a keyboard. It uses voice recognition...
Riddhi Gandhi
Nov 25, 20232 min read
2
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Seeing is not always believing: The dark side of visual information and its impact on society.
Visual information, or VI, has become an integral part of our daily lives, with images and videos being shared and consumed at an...
Riddhi Gandhi
Nov 25, 20233 min read
3
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The Dark Side of AI: How It Harms Society and Examples of Brands Using AI for Unethical Purposes
Artificial Intelligence (AI) has become an integral part of our lives, transforming industries from healthcare to finance to...
Riddhi Gandhi
Nov 25, 20232 min read
8
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AI: The Double-Edged Sword - Exploring the Disadvantages of Artificial Intelligence
Artificial Intelligence (AI) has revolutionized several industries, from healthcare to finance to transportation. It has made processes...
Riddhi Gandhi
Nov 25, 20232 min read
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Innovate or Stagnate: The Importance of Innovation in Branding
Innovation is crucial to the success of a brand. It helps brands stay relevant in an ever-changing marketplace and stand out from their...
Riddhi Gandhi
Nov 25, 20233 min read
3
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Creating Memorable Experiences: The Power of Brand Experience in Building Customer Loyalty"
Brand experience is a critical component of successful branding, as it shapes customers' perceptions of a brand and their willingness to...
Riddhi Gandhi
Nov 25, 20232 min read
3
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Know Thy Customer: The Power of Understanding Your Target Audience in Branding
Research has shown that understanding the target audience is crucial for effective branding. According to a survey by HubSpot, 43% of...
Riddhi Gandhi
Nov 25, 20232 min read
5
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Consistency is Key: The Importance of a Cohesive Brand Identity
In today's fast-paced world, where consumers are bombarded with countless marketing messages every day, a brand's consistency is crucial...
Riddhi Gandhi
Nov 25, 20232 min read
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The Power of Personality: How Brand Personality Can Make or Break Your Business
Brand personality is a critical aspect of building a strong brand. It is the set of characteristics that make a brand unique, relatable,...
Riddhi Gandhi
Nov 25, 20232 min read
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Find Your Sweet Spot: The Art of Effective Brand Positioning
Brand positioning is critical to the success of any business, whether big or small. It is essential to have a clear understanding of how...
Riddhi Gandhi
Nov 25, 20232 min read
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The Future of Immersive Branding: How AR and VR are Transforming Brand Experiences
Immersive branding refers to a marketing strategy that involves creating a fully-engaging and interactive brand experience for consumers....
Riddhi Gandhi
Nov 25, 20234 min read
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Top Brand Trends to Watch in 2023
In today's ever-evolving business landscape, staying up-to-date with the latest brand trends is essential to maintaining relevance and...
Riddhi Gandhi
Nov 25, 20232 min read
3
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Dangers of technology and provide tips on how to stay safe
Technology has transformed the way we live and work, providing us with a plethora of tools and services that simplify our lives and make...
Riddhi Gandhi
Nov 25, 20233 min read
2
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NEWS
“When I joined Ogilvy & Mather in 2011, a single Fevicol campaign, redefined my career."
Hazel M, Executive Director, TQI, 2023
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