QUESTION THE QUESTIONER
SUMMARY
ASK QUESTIONS TO AVOID EXTRA COST
We question the brief, the outlined budget and the cost effectiveness of the suggested solution to deliver a more realistic, superior and a brand centric strategy. This can be better explained with the help of a case study of a client we once had.
CASE
PHOTO-EDIT VS PHOTOSHOOT
This client was a ladies apparels brand who spent a lot of time and money in conducting a brand photoshoot. However they failed to take into account the money it would cost them to edit the photographs into the right kind of digital banners for their campaigns. Moreover the photographer refused to release the photographs, unless the brand came on board for editing services as well. Thus the brand ended up paying nearly 3 times more than the initially estimated cost.
TQI APPROACH
SETTING CLEAR EXPECTATIONS
TQI stepped in to avoid such situations from occurring again by ensuring that we format the right briefs and there and no hidden costs that are kept from the client. We create an expectation of what is the result we are looking for and the deliverables that we want from the service provider. We have helped many companies dodge the bullet of hidden costs by having a through informed brief from the beginning for the service provider and a clear understanding of the process and its actual cumulative costs for the client.
