TARGET
&
TIMING
SUMMARY
TIMING IS EVERYTHING
We don’t only create campaigns, we create strategies. We understand your vision and set milestones to achieve them. We help you do the right activity at the right Time, meet your business Targets.
CASE
NOT THE TIME FOR SOCIAL MEDIA
TQI once had a client that was a leading cement company with great international exposure. They had a strong brand image and offline presence. They were about to spend on a major social media campaign, complete with celebrity endorsement. As a brand seeking major overseas expansions, it was important for them to endorse an international look for any company to build international faith.
TQI APPROACH
ACHIEVE YOUR BUSINESS TARGETS FIRST
TQI redirected a portion of the social media budget to increase the company’s digital presence. Given that the target was to entice foreign investors in the company, we created PR links to facilitate a Wikipedia page for the company. They were also positioned as though leaders on Quora and LinkedIn, with constant engagement in business forums, while doing extreme ORM to handle any negative digital feedback. This was done just in time, as the client’s digital presence was instrumental in obtaining a fair-value evaluation for their company. It finally sold at INR 8,000 Crore+. TQI understood the actual goals of the business and accordingly reallocated the budget even if the client didn’t realize it was initially needed.
